Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- For retail advertisers, Shopping ads continue to overshadow text ads
Feb 12, 2019 by Ginny MarvinFourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies.
- Google Ads bringing click share to Search campaign competitive metrics
Feb 11, 2019 by Ginny MarvinThe rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
Feb 12, 2019 by Robin KurzerGoogle has been working with IAB Europe on the updates, which will incorporate new tech and policy features.
- LiveRamp gives advertisers a way to target users across all of their CTV interactions
Feb 12, 2019 by Robin Kurzer
The platform has extended its identity resolution capabilities to include OTT and digital TV users.